3 Reasons To Choose WordPress When building Your Website

26

26, 2019

3 Reasons To Choose WordPress When building Your Website

3 Reasons WHY You Should Choose WordPress When building Your Website

Today, With the internet becoming bigger and bigger, there become more and more ways for you to create a website. This tends to lead to questions like

Where should I build my website? WordPress? Squarespace? Wix? Weebly? Laravel? and other frameworks

WordPress Powers 30 Percent of Websites

The new figures come from W3Techs, a company which monitors and surveys web technology usage. When compared to the other top content management systems (CMS), the lead WordPress has is even more impressive

Here are three simple reasons why WordPress is the BEST —

1. WordPress is FREE and Open Source

Of Course. WordPress is 100% free. How is this possible? Because WordPress is free and open source CMS Project – meaning that WordPress hashuge community builds it. The entire WordPress core is free to use. The only things that you need to pay for website hosting and your domain, once you have those you can install WordPress on your server with a single click and get your website up immediately.

There is no reason to pay for Squarespace, Weebly, Wix or any other platform when you have WordPress. There is a reason why WordPress operates 30% of all the websites on the internet.

Considering that the number of total active websites is estimated at over 172 million according to a survey published by netcraft that means that around 75,000,000Websites are using WordPress right now!!!

2. Create any Website: New portal, Ecommerce, Static, Dynamic and many more

 

Do you want an e-Commerce site? Blog? Membership? Photography? Or many More, You can do it all on WordPress. WordPress is extremely flexible and customizable. There are over 54,000 plugins that can help turn your website into anything that you could imagine and makes it extremely easy to do so.

Along with plugins, there are thousands, and thousands of customer built themes that are specifically tailored to the type of site that you want. A lot of themes are free, but there are also paid themes, too! Combining plugins with a great theme, you can create a mobile-friendly website for your business in just a few steps. You can’t do that on any other platform.

3. WordPress is super SEO friendly

Without adding any SEO plugins, WordPress is optimized for SEO right out of the box, and adding in a plug-in like Yoast or All in One SEO; you can enhance your website’s traffic with SEO. WordPress helps with security, speed, mobile, and other things that are crucial in SEO and Google, without needing any additional enhancements.

Google loves WordPress websites mainly because of all of the core features that make it easy for you to create content quickly and make it optimized in absolutely with zero time

Google is the most prominent search engine in the world, and Google loves WordPress, so if you want to have the most exposure to your website, you should choose WordPress to build your site. If you don’t believe me, read this article about Google + WordPress from someone who works for Google.

 

Are you looking to build a WordPress News Portal and ecommerce Website? WE CAN HELP! Click here for more information!!

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Everything you want to know about Web Hosting?

15

15, 2019

Everything you want to know about Web Hosting?

The dictionary meaning of Web hosting is the activity or business of providing storage space and access for websites. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or web page to be viewed in the Internet. Web host stores all the pages of your website and makes them available to computers connected to the Internet.Web hosting makes it possible for visitors to view your site's content when they type in your domain name.

How web hosting works?

 

First of all anyone who wants to buy domain has to contact the hosting provider to get the domain. When you purchase a web hosting service you’re essentially buying yourself space to store your website’s files. These files can then be accessed by a web browser, in order for your website to be live on the internet. Most of the people rent out server space from a third-party web hosting company like Hostgator, Go daddy and so on. The client can access the files or the website from any device from the client browser. 

Web Hosting consists of many layers and parts. Some of them are discussed below:

1. Data Storage

Data Storage, also known as web space or disk space, generally refers to the amount of storage on a web server that is allocated to website                        owners by the web hosting companies

 2. Database 

A database is a collection of information that is organized so that it can be easily accessed, managed and updated

3. Database Security

Database’s security includes prevention from, DDoS attacks, data corruption, and even malware such as viruses.Database security also includes encryption that transform data stored in a database into cipher text that is incomprehensible without first being decrypted. 

4. Servers

Server is a computer designed to process requests and deliver data to another computer over the internet or a local network.There are many                      servers available in web hosting. Some them are: 

a. Web server

b. Email server

c. FTP Server

d. Identity Server

5. Cloud storage

Cloud storage is a model of computer data storage in which the digital data is stored in logical pools. The physical storage spans multiple servers (sometimes in multiple locations), and the physical environment is typically owned and managed by a hosting company

6. File Hosting

file hosting servicecloud storage serviceonline file storage provider, or cyber locker is an internet hosting service specifically designed to host user files

 

 

 

 

 

 

 

 

 

 

 

 

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Digital Marketing in Nepal | Scope of Digital Marketing in Nepal 2019

16

16, 2019

Digital Marketing in Nepal | Scope of Digital Marketing in Nepal 2019

Digital Marketing is a term heard by most of the Nepalese people nowadays. But there are many people out there who are still far from the truth about effective digital marketing and rely on traditional approach for their business promotion and sales. But the number of online presence has diverted many of the business owners, entrepreneur to follow the digital marketing trail for their business brand promotion and so on. So,

business brand promotion and so on. So,

What is Digital Marketing?

Digital Marketing consists of two words: Digital which means the use of digital medium like internet, mobile devices and Marketing means the strategy to share or flourish your products or business brand.  As per Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. 

 

Digital Marketing Trends around the Globe

As technology has taken a great leap in these recent years, the number of online presence has also increased subsequently. As per Face book with 2.41 billion monthly active users as of the second quarter of 2019, Face book is the biggest social network worldwide.

Leading social media platforms used by marketers worldwide as of January 2019

Social media marketing is increasingly being used in business to attract attention and gain website traffic. There are several platforms for social media marketing for your business. Face book and Google has been a leading platform for social media marketing used by most of the Digital Marketers. But over the course of time, marketers are choosing other ways for social media marketing and this is where Pinterest comes. As of 2019, 28 percent of responding social media marketers stated they used Pinterest to market their businesses ( statista.com).

 

Digital Marketing Scope in Nepal

In present context, digital marketing or simply social media marketing is taken in great consideration. Basically Nepalese people are interested in Face book Advertisement with some few populations towards SEM, affiliate marketing, email Marketing and so on. Most popular brand is using other different platforms like Youtube, Pinterest etc. Over the course of time, there is no doubt that there’s going to be a great leap in the way marketing is done.

Channels used for Digital Marketing 

Digital marketing is facilitated by multiple channels, An advertisers core objective would be which platform to choose for the best two way communication between business and the potential customer so that maximum ROI (Return on Investment) is achieved. It all depends on the business type, the product they are delivering, potential audience etc. A strategy used by one company may not be fruitful for next company. Some marketing strategy used is given below:

  1. Email Marketing
  2. Display Marketing
  3. Search Engine Marketing(SEM)
  4. Content Creation
  5. Social Media Marketing(SMO)
  6. Affiliate Marketing
  7. Video Marketing

In recent years, SMO and Email Marketing have been in the eye of many marketers.

Why Digital Marketing in Nepal?

Digital Marketing has not only one but hundreds of benefits. It can leverage your business from Rs.0 sales to Rs. 1000 of sales per day. The reasons for digital marketing in Nepal are as follows;

  1. Ability to reach global marketplace.
  2. Save huge money and time to reach more customers than traditional approach
  3. Create a brand awareness to bring your brand to light.
  4. Track responses easily and can change marketing plan as per need.
  5. Can easily target large number of people throughout the globe
  6. Digital Marketing Delivers Conversion
  7. Helps Generate Better Revenues
  8. Provides better ROI for Your Marketing Investments
  9. Earns People’s Trust
  10. Facilitates Interaction with Targeted Audiences

 

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