We write content for a variety of reasons. It may be for monetizing the content using affiliate marketing and third party ads services, for a personal journal or publicizing any notice or information on the internet. Whatever be the reason, if we can’t create value for readers it would be a waste of our efforts.
What is content optimization? And what is content optimization in SEO? Writing great engaging content on your website would bring a flood of visitors and ultimately help in the branding. That great content is only possible by optimizing it properly for the end-user; “the reader”. Without further ado, let’s dive deeper into different content optimization tips.
5 Tips To Optimize Your Content
1) Proper Research Above Everything
The one writing the content must know the subject well. This ensures error-free writing and an elevated user experience. You can use content optimization tools for this. Also there are certain content optimization techniques you can follow.
The knowledgeable writer could also convey the message in the least possible words. This way, we can write optimized content and still make it full of meaningful insights.
We can make use of the internet, books or journals to complete the research.
2) Following Systematic Writing Strategy
our content should start with a descriptive overview, giving a glimpse of what the article would deliver.
Sometimes the reader can decide whether he wants to continue reading, simply by viewing the overview. It would save precious time for readers who might be looking for different niches of information.
If you can notice, this content got key points summarized in the beginning. A detailed description has followed it. We can use this strategy whenever we are writing to describe key points.
Using proper heading and subheadings would help readers scan the article. Without even reading the sentence, it can inform the reader about what it is going to be.
The concluding paragraphs are another key factor for writing structured content. It would also give that important wrap up of the entire work.
3) Understanding The End-user Needs
Our primary audience would have certain intent and needs with which they decide to view our content. Our content must reflect the effort to match those needs.
Writers, being creative personnel, can quickly drift away from the main subject line. Having the proper space for creativity, the content should still try to be precise about what it is trying to deliver.
Grammatically sound content is another important aspect to be considered. If the reader notices grammatical and typing errors, the website would lose credibility.
Using stock images gives that visually appealing appearance to the content. It also helps to make the context clear in instances. But if we overuse it, it would be a waste of precious internet bandwidth for the reader.
Sometimes, images can deliver the message better than plain text. We can use graphs and descriptive images to replace many lines of content for better.
For example, the above image is descriptive and conveys a lot of messages in a small space. It is more visually appealing too.
It is a common practice among content writers to make the content understandable for an 8th grader. We can achieve this with the use of simpler words and shorter sentences.
4. Consider The Scanning Nature of the Web Audience
Unlike book readers, people looking for information on the internet have the habit of scanning through the whole content. People read books for leisure but browse on the internet to solve a particular problem.
Rather than reading word by word, they have the habit of skimming through the content for information required to solve their problem.
If we notice here in this very blog post, the paragraphs are extremely short. We have tried to explain only one idea at a time.
This is to assist the scanning audience in gaining the quick insight they are looking for. It won't make any difference for the audience going through it in full depth.
Long paragraphs are to be avoided at any cost to enhance the readability of the content.
5. Referencing Other Quality Content
If we explain every single subject inside our content in a broader manner, quickly it would lose its preciseness. To meet the needs of the end-user, we must not deviate from our core subject.
But we must also consider the occasional wants of readers for additional information on the subject. Referencing is used to address this dilemma.
Whenever you intend to just briefly touch a topic; find other reputable sources that have covered the topic to the fullest depth. Then we can place hyperlinks on their website wherever possible. This way the reader would gain that valuable insight by following the link.
You must not neglect these important tips to optimize your content. Write optimized content focused on making readers aware of the subject.