Digital marketing refers to all the marketing efforts that use the internet and an electronic device. Businesses leverage digital channels such as social media, search engines, email, and other websites that connect with customers.
Traditional marketing applies in phone communication, print ads, or physical marketing while digital marketing uses online and electronically. This means there are possible numbers for brands i.e. video, social, email, media, or website-based marketing opportunities.
Digital Marketing has so many strategies and options associated with it so that anyone can get creative and experiment with varieties of marketing tactics on a budget. In digital marketing, we can use the tools like dashboards to monitor the ROI and success of the campaigns more than traditional promotional content such as a print ad, billboard.
In Nepal for the last 2-3 years, Digital Marketing is progressing successively. Previously, people have no idea about digital marketing that how to start and grow a YouTube channel, Google AdWords, etc. Now people have used the power of the internet and social media to grow businesses and their work.
Why Digital Marketing?
With the increasing number of internet users, the world is rapidly digitalizing than anyone would imagine. Nowadays the internet is growing more than today. The number of people who are going online is increasing every day. Google, Facebook, Instagram, Amazon, Apple, etc. are giant companies and they make the fortune from digital marketing.
Half of the population in the world access to the Internet.
A marketer should always focus on an audience. Your audience should be brought in the right place at the right time. Nowadays billions of people are on the internet and it’s increasing every day which shows that you have to get your business onto the internet else you will lose your customer with your competitors who are already on online business.
Digital marketing tactics and strategies
There are so many ways to do digital marketing which depends on many things. Its all depends on how does it work. In digital marketing campaign needs research, team, plan, strategy, and lots of hard work so that you can sell your goods or service. In digital marketing, consistency plays an important role to achieve the long-term goal.
There are some of the most common and widely used digital marketing tactics which highly converts.
Search Engine Optimization
SEO optimize your website to rank higher on search engine pages to get organic traffic. SEO is the number one process to obtain free traffic for your blog or website. If you apply SEO on your blog, your blog will be on the higher rank in search engine results. More traffic means more clients or more customers visiting your websites or blog.
SEO can be broken down into:
- On-Page SEO
- Off-Page SEO
Social Media Marketing
Social media marketing is the process to promote your business, service, products, and brand through social media to increase traffic, audience, leads, and sales for the business. It is the biggest platform where people spend and engage more of their time every day. Currently, it is the best place to reach millions of the audience for marketing.
· Facebook Advertisement
· Building Facebook page and groups in a niche
· Facebook post boosting
· Create a personal profile or a business profile
· Post amazing content continuously
· Increase followers
· Instagram Advertisement
· Create a good profile
· Increase followers
· Tweet during peak hour
· Create a profile and complete it with correct details
· If you have a good reputation you rock
It is a long-term marketing strategy that is done by providing relevant, quality content consistently to generate an audience, traffic, and to attract customers. Content marketing is the solution to the problems.
Some of the content marketing strategies are
· Ad banners
· Social media posts
Today, Google is the largest search engine where more than billions of queries are searched every day. Google is not only about search, but it also gives the many services such as Google Drive, Gmail, Google AdSense, Google AdWords and more.
Affiliate Marketing is one of the oldest marketing that has grown with the increasing number of internet usage. In affiliate marketing, if you promote any other people’s products then you will get a commission whenever you make a sale.
For example, many well-known companies like Amazon have affiliate programs which payout million dollars per month for a website to sell their products.
If you have any product or services which you needed to promote online then you should do an affiliate program where people can sign up and find different materials and resources, they can use to promote your products on the internet.
In the increasing use of social media networks, email marketing is one of the effective digital marketing channels. People are confusing that email marketing is hundreds of spam email messages we receive per day, but which is not the email marketing is about.
Email marketing is only the medium to get in touch with customers or people who are interested in your brand. In fact, many marketers and successful online businesses use digital marketing channels to add leads to their email and through that email marketing, they create a number of customers.
What are the benefits of Digital Marketing?
If it is digitalized, it means everything is recorded and saved with a digital system where people can access information easier and faster. When you apply digital marketing then one can track campaigns and results in real-time. You can even check the previous results to the current result. When you apply the Advertisement in Newspaper then you cannot track the result, you never know how many of people are reading the newspaper even number of people have read the newspaper and are seeing your advertisement. But with digital marketing, you can track repot and manage it and then analyze it and retarget with a better strategy.
Things you can do with digital marketing
· Track campaigns and results in real-time
· Analyze the whole process
· Easy to measure Return on Investment (ROI)
· Retarget by improving the previous result
· Calculate Click through Ratio (CTR)
· Track your visitors or customers