Digital Marketing is a term heard by most of the Nepalese people nowadays. But there are many people out there who are still far from the truth about effective digital marketing and rely on traditional approach for their business promotion and sales. But the number of online presence has diverted many of the business owners, entrepreneur to follow the digital marketing trail for their business brand promotion and so on. So,
What is Digital Marketing?
Digital Marketing consists of two words: Digital which means the use of digital medium like internet, mobile devices and Marketing means the strategy to share or flourish your products or business brand. As per Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital Marketing Trends around the Globe
As technology has taken a great leap in these recent years, the number of online presence has also increased subsequently. As per Face book with 2.41 billion monthly active users as of the second quarter of 2019, Face book is the biggest social network worldwide.
Leading social media platforms used by marketers worldwide as of January 2019
Social media marketing is increasingly being used in business to attract attention and gain website traffic. There are several platforms for social media marketing for your business. Face book and Google has been a leading platform for social media marketing used by most of the Digital Marketers. But over the course of time, marketers are choosing other ways for social media marketing and this is where Pinterest comes. As of 2019, 28 percent of responding social media marketers stated they used Pinterest to market their businesses ( statista.com).
Digital Marketing Scope in Nepal
In present context, digital marketing or simply social media marketing is taken in great consideration. Basically Nepalese people are interested in Face book Advertisement with some few populations towards SEM, affiliate marketing, email Marketing and so on. Most popular brand is using other different platforms like Youtube, Pinterest etc. Over the course of time, there is no doubt that there’s going to be a great leap in the way marketing is done.Digital Marketing in Nepal has subsequently increased over the past year.
Channels used for Digital Marketing
Digital marketing is facilitated by multiple channels; An advertisers core objective would be which platform to choose for the best two way communication between business and the potential customer so that maximum ROI (Return on Investment) is achieved. It all depends on the business type, the product they are delivering, potential audience etc. A strategy used by one company may not be fruitful for next company.Some marketing strategy used is given below:
In recent years, SMO and Email Marketing have been in the eye of many marketers. Online marketing in Nepal as well as web design in Nepal has increased subsequently as people are more inclined towards online business rather than traditional way.
Digital Marketing has not only one but hundreds of benefits. It can leverage your business from Rs.0 sales to Rs. 1000 of sales per day. The reasons for digital marketing in Nepal are as follows: