Excited to know about the top 10 digital marketing jobs in Nepal? Or, let us call it the 10 best digital marketing jobs in Nepal. Either way, let us get started:
What is digital marketing?
Digital marketing is the advertisement of the product, services, brand, or any other information through a digital medium like television/radio, social media, search engines, and website/app.
Scope of Digital marketing in Nepal
A fictional character Ram wants to sell an old watch lying around in his home for some quick bucks. He takes a picture of it and posts it for sale on an online marketplace: Hamrobazaar.com. He includes his phone number there to help interested buyers contact him. Another character, Shyam, finds that advertisement and contacts ram for the watch; they both agree upon the price through the phone call, meet in person, and complete the deal.
Here, Ram used a digital medium (i.e., an online marketplace - Hamrobazar) to sell his watch — It is a form of digital marketing.
At the organizational level, digital marketing takes a more sophisticated form, but the basics are the same as the above example.
What is the recent job vacancy in digital marketing?
Digital marketing jobs are all the professions that are related to digital marketing in some ways. We commonly refer to those doing these jobs as digital marketers.
Being a digital marketer is an exciting profession!
Whether or not we know it, people have been doing marketing for ages. The only difference now is, with technological advancement, marketing has shifted to the digital medium. As marketing drives, sales and sales bring profit — digital marketing jobs allow one to be in the front seat of the organization with the privilege of generating profit at full throttle. More revenue for the organization means more income for the employee, too.
Also, digital marketing techniques grow at such a pace that it is a ride filled with thrill and amusement for one involved in it.
Current situation of digital marketing and digital marketing jobs in Nepal
We can see a huge rise in digital marketing trends in Nepal. Many organizations have prioritized it and got a positive return from it — some examples include Daraz, Sastodeal, Foodmandu, and Tootle. Few are on a way to becoming a multi million dollar company while others have reached there; all thanks to their effective digital marketing campaigns.
These and many other companies require tons of human resources to run their digital marketing campaigns to their full potential. So digital marketers have been on demand lately. We can safely say that this new profession has become the hot cake in the industry.
10 Best Digital Marketing Jobs in Nepal
Finally, the time has arrived to reveal the top 10 best digital marketing jobs in Nepal. They are:
- Digital marketing manager
- Content strategist
- Search engine marketing manager
- Social media marketing manager
- Email marketing manager
- Content writer
- Graphic designer
- Software developer
- Video/animation developer
- E-commerce specialist
1. Digital marketing manager
A digital marketing manager acts as a focal point for all the digital marketing campaigns we do in the organization. Their job is to plan the digital marketing campaigns, implement them and assess its results. They also help in keeping the brand pressure across all the digital mediums, like search engines and social media.
2. Content strategist
The internet audience has become aware these days. Hard sales lines similar to “buy this amazing product at a discounted price” just don’t seem to be enough anymore. So organizations need a content strategist who creates a rigorous plan for publishing content based on the organization’s business goals and audience’s needs. Content strategists do so by creating a content calendar; which is a detailed layout of all the content to be posted for a certain period .
Content strategies should also be proficient with overall digital marketing and internet technologies and have command over content in general.
3. Search Engine Optimization Manager
The search engine optimization manager optimizes the digital assets of the organization like website/app, social media profiles to appear at the top of the search engine’s result page.
This helps in giving the exposure the organization needs in one of the biggest sources of internet traffic these days — search engines.
4. Search Engine Marketing Manager
We may have encountered ads in search engines when we search for a certain phrase or keyword. These ads appear at the top before all the normal results giving everyone an opportunity to have their website listed at the top of the search engine result page despite whatever their organic rankings are.
A search engine marketing manager specializes in utilizing those paid ad spaces search engines provide to raise brand awareness or sell products/services organizations offer.
5. Social Media Marketing Manager
Most of the internet traffic these days is directed towards social media platforms like Facebook, Instagram, and Twitter.
A social media marketing manager does the job of utilizing social media traffic to boost brand recognition and sell products/services through these platforms.
6. Email Marketing Manager
Before the origin of social media platforms like Facebook; email marketing was the prime channel for digital marketing. Still, its charm hasn’t dulled . A well-written marketing copy converts exceptionally well through email marketing.
An email marketing manager’s job is to plan for and generate email lists using the organization’s digital assets like the website, send promotional emails to those emails, and keep track of conversion that takes place through this medium. They also work on new ways to retrieve emails from potential customers and creative promotional campaigns to run through email.
7. Content Writer
This job specializes in writing any form of content required for digital marketing campaigns, including blog posts and marketing copies. Blog posts help in raising brand awareness and inform about the product/services of the organization among the targeted audience. Marketing copies, on the contrary, help to generate direct sales.
Content writers should have great command over written Nepali and English language. They also need knowledge of search engine optimization and overall digital marketing methodologies.
8. Graphic Designer
A graphic designer does the job of creating visually stunning designs/posters for digital marketing campaigns. Their role extends further into designing branding assets of the organization, like logo and color themes.
Graphic designers should be proficient in using modern graphics tools like adobe suite and have a grasp of the UI/UI aspect in the websites and digital marketing foundations.
9. Software Developer
10. E-commerce Specialist
Modern E-commerce helps us with buying all forms of products/services online. In most scenarios, these E-commerce specialists make sure the E-commerce remains up and running and also plan for its continuous further development. They also keep track of the everyday performance of E-commerce (i.e., sales)
An E-commerce specialist should have a grasp over website development, analytics tools like google analytics, and the overall E-commerce and digital marketing industry.
How to proceed as an absolute beginner in Digital marketing?
Thankfully there are digital marketing intern job opportunities available for absolute beginners. These intern opportunities can be either paid or unpaid based on the prior expertise of the candidate. One needs to create a resume/CV and apply to organizations seeking digital marketing interns. This would help the candidate to see the digital marketing strategies actually being implemented for the well-being of the organization and provide an opportunity to be part of the actual process.
How can Linkedin help you find digital marketing jobs?
Linkedin, unlike other social media, focuses on professional networking. So, due to the presence of the working population there, it also acts as an informal job portal — where hiring managers search for employees and vice-versa.
If you completely fill up the profile in LinkedIn, a ready-made resume is created, allowing anyone looking for an employee, reach out to you. There is also an option to showcase your current work situation: ready to be hired or currently working which in this scenario should be toggled to ready to be hired.
Go over to the job section there and search for digital marketing jobs and the list would go on and on. Find an opening suitable for you and apply through LinkedIn.
We can assure you that being a digital marketer is an excellent career path in Nepal’s current scenario with more and more job opportunities being available every day. You can choose to go for any of the top 10 digital marketing jobs in Nepal mentioned above based on your current expertise and inclination.