Gone are the days when businesses relied on traditional marketing tantrums for marketing boosts. If businesses want to have a competitive edge, digital marketing should be their primary focus. And what is even more critical is their search engine performance. When Potential customers search for a phrase, having that top-notch search engine ranking would be an enormous factor for increased revenues.
How to create a backlink? How to do link building? What is the broken link building? Are you curious about them? Let’s dive deeper into how we can achieve this with a Link-building strategy.
Introduction to Link Building in SEO
Link-building is all about adding credibility to your website by having other websites refer to you. It helps to rank the website higher in the search engine’s result pages. “Backlink” is the common term used for this.
The following scenario can further simplify the link-building process. If the website is writing a blog about different operating systems available for desktop computing(i.e., Windows, Mac OS, Different flavors of GNU/Linux), it won’t be including a lot of content about every single operating system. To satisfy the need of intrigued readers about the particular operating system, the website's link to a reliable source for complete information. This is a great practice and assures a better user experience. It generates trust in the audience because of the openness of the content creator regarding the limited scope of his content. These kinds of opportunities are the basis of link-building on the internet. Interestingly, here the websites you have referred to would gain backlinks and it would boost its SEO rankings.
Why Is Link Building Important for SEO?
Google considers 100’s of factors for ranking the webpage for a particular google search. One of the essential factors is link building.
Consider You are on vacation in Amsterdam. If you ask four locals about the best place for burgers in town, they refer to AJ Burgers. You would likely go to AJ Burgers.
Now consider that AJ Burgers is a website "www.seodemo.com", and four locals are four websites on the internet. If those pages refer to "www.seodemo.com", google considers it more reputable and ranks the webpage higher in search results.
Apart from the Number of links referring to the website, the backlink’s context and authority are essential.
Backlinks originating from websites like NYTimes or Wallstreet Journal(WSJ) are high-authority backlinking sites. Simultaneously Backlink from a Website that doesn’t have brand value won’t add much to the SEO effort.
Also, a backlink from a website whose niche is lawn mowers won't add much value to the website about women's cosmetics. But if the website’s theme is like your website, it would be a boon for your SEO effort.
We can only achieve this credibility by generating value for other website owners and the overall internet.
Placement of Links
The Backlink originating from the body section of a webpage is considered more valuable. Simultaneously, if the referring link is in the header and footer section of the website, it is least valuable. The logic here is the search engine’s understanding that editorial referencing only happens on absolute necessity.
How to Build Links?
Let's discuss some strategies that are to be used for an authentic link building process:
1) Guest Posting
If you have some outstanding writing skills, what about putting out some guest posts on similar niche websites? Fellow website owners would appreciate guest posting if you got some reputation in the industry. This strategy would work as a novice content creator too. It can glorify your own web presence and generate backlinks.
2) Powerful Backlinks from the “. EDU” website
Universities often have some resources pages to help a student with studies. On the resource page website, they often link back to reliable sources. You, as a website owner, can contact the maintainer of those University webpages to link back to your resource. It would be a win-win for both parties and they would credit you with a powerful backlink and free traffic.
3) Updating The Outdated Referred Content
Often websites are referencing outdated resources. You can search for them on similar niche websites. Once you find those outdated links, notify the respective authority about the situation. Also, ask them to include your updated content. Fellow website owners would be happy to get notified about outdated resources and update them with newer ones.
4) A Reliable Source For Reporters and Bloggers
There is a lot of demand for reliable content on the internet. If you become that source of unquestioned reference whenever someone needs it, well done! Other fellow webmasters would help your lot of SEO efforts for free.
5) Identifying Potential Reference Point
One can browse through the authoritative website in the industry for any place where additional references are missing. If your content is viable for that space, contacting those webmasters for that purpose may land some crucial backlinks for your SEO effort.
6) Podcasts Link Building
Attending different podcasts would expose you to a larger targeted audience. Somewhere in between the podcast, depending upon the value it can generate, you can reference your website for additional information. The viewers would expect the hyperlink for your website in the podcast description area and visit it. Not only would the link building come together smoothly, but we also generate additional traffic for your webpage.